This launch is special in many ways. Starting with exclusive store launch offers from 4th Nov to 6th Nov, 2022, where customers enjoy 5% off on iPhone 14, 14 Plus and 13 series, iPad 9th Generation, iPad Air, iPad 11 inch, iPad 12.9 Inch; 10% off on all Mac’s, 5% off on selected Watch variants, 15% off on AirPods Pro and much more. Also, customers can get a chance to walk away with an iPhone, Apple Watch, iPad, Airpods or an assured gift when they participate in the ‘Spin the Wheel contest’.
Apart from great offers, one of the most important milestone for Imagine continues to be customer delight. The marketing campaign with the launch was aimed at driving this very objective. Right from the unique concept of “Just Imagine, it’s here” to creating multiple customer touchpoints with a 360 degree integrated marketing campaign with outdoor, print, radio, mall branding, digital, Imagine was definitely out there to capture customers interest. For the first time ever, Imagine collaborated with MyGate and created society level invites at a Pan-Bangalore level to reach RWA’s/vicinity areas. For the launch, the brand also went all out on social media with a contest, which is creating online buzz too.
There was a special mall activation planned across both the locations, a Vox Pop activity where customers participated through interesting quizzes, tongue twisters, competitions and won merchandise. They also clicked snaps at the photo-op zone curated specially at the mall and got their instant live photo prints from Imagine store.
According to Neha Jindal, head of marketing at Ample:
With this launch, Imagine wants to create a positive impact and reinforce the popularity for the brand. We want customers to love Imagine again, think of Imagine when they think of Apple and always come and shop with us. What makes us unique is our experience and customer centricity.”
Ample’s retail revenue, the group that runs Imagine, touched Rs. 650 crores in the last financial year and is expected to generate revenue of Rs. 1,000 crores this year. As a brand, Imagine generated revenue of Rs. 500 crores last year and is on course to touch Rs. 750+ crores this year, as things stand today. Ample also plans to launch 7 to 10 new Imagine stores in the next 12 months.
We are sure that the newly opened Imagine stores will widen the choice for Apple enthusiasts in Bangalore and strengthen the brand’s image as a place for world-class consumer experience and expert Apple care.”
said Partha Sarathi Bhattacharya, Head of Retail at Ample.