Grand launch of Imagine stores in Bengaluru

This launch is special in many ways. Starting with exclusive store launch offers from 4th Nov to 6th Nov 2022, where customers enjoy 5% off on iPhone 14, 14 Plus, and 13 series, iPad 9th Generation, iPad Air, iPad 11 inch, iPad 12.9 Inch; 10% off on all Mac’s, 5% off on selected Watch variants, 15% off on AirPods Pro and much more. Also, customers can get a chance to walk away with an iPhone, Apple Watch, iPad, Airpods, or an assured gift when they participate in the ‘Spin the Wheel contest’.

Apart from great offers, one of the most important milestones for Imagine continues to be customer delight. The marketing campaign with the launch was aimed at driving this very objective. Right from the unique concept of “Just Imagine, it’s here” to creating multiple customer touchpoints with a 360-degree integrated marketing campaign with outdoor, print, radio, mall branding, and digital, Imagine was definitely out there to capture customers’ interest. For the first time ever, Imagine collaborated with MyGate and created society-level invites at a Pan-Bangalore level to reach RWA’s/vicinity areas. For the launch, the brand also went all out on social media with a contest, which is creating online buzz too.

There was a special mall activation planned across both locations, a Vox Pop activity where customers participated through interesting quizzes, tongue twisters, competitions, and won merchandise. They also clicked snaps at the photo-op zone curated specially at the mall and got their instant live photo prints from the Imagine store.

According to Neha Jindal, head of marketing at Ample:

“With this launch, Imagine wants to create a positive impact and reinforce the popularity for the brand. We want customers to love Imagine again, think of Imagine when they think of Apple and always come and shop with us. What makes us unique is our experience and customer centricity.”

Ample’s retail revenue, the group that runs Imagine, touched Rs. 650 crores in the last financial year and is expected to generate revenue of Rs. 1,000 crores this year. As a brand, Imagine generated revenue of Rs. 500 crores last year and is on course to touch Rs. 750+ crores this year, as things stand today. Ample also plans to launch 7 to 10 new Imagine stores in the next 12 months.

Imagine is a part of Ample group, India’s leading technology and premium retail company. With over 80 retail stores and a strong enterprise business, Ample operates across 23 cities. The company also partners with premium brands like Under Armour, ASICS and BOSE.