Thrissur is known as the land of Poorams and hence “Puthiyoru Pooram at Imagine” as their marketing concept, which means “A new celebration” in Malayalam. It will build a local connection with customers and help embrace the city’s culture and spirit. The 360-degree marketing campaign across print, radio, outdoor and digital will maximize attention and reach.
Furthermore, Imagine plans to recreate Pooram with Chenda Melam and some more special surprises to delight the customers truly.
According to Neha Jindal, head of marketing at Ample:
"Across all launch campaigns, we want to develop lasting relationships by actively listening, keeping our promises and creating customer delight at the forefront. With Imagine, we want to stay true to the company’s vision statement: “We embody Trust & Delight across all our businesses. We are the most admired company in India. We are the place to be.”
The excitement doesn’t stop here. As part of its launch plan, the brand has introduced great offers, including Flat discounts of 20% on AirPods, 10% on MacBook, and 5% on iPhone, Watch, & iPad. Customers can also avail of one of the offers, which is Rs.10000* instant cashback or 24 months no cost EMI or exchange bonus up to Rs.10000*.
Ample believes that the new Imagine store will expand Apple fans’ choices in Thrissur giving them another location, that too right in the heart of the city. Every store launch is very special for us as it makes us meet new customers and let them experience world-class customer service.”
said Partha Sarathi Bhattacharya, Head of Retail at Ample.