Vacancies — Corporate

Position B2B Asst Manager – Marketing
Segment Corporate
Location Bangalore
Total Experience 6 – 9 years of experience in related field only
Qualification Any Graduate / PG
Key Responsibilities
  • Drives marketing planning – drives a systematic approach for developing company-wide marketing plans in close collaboration with business unit colleagues
  • Drives the Voice of customer effort – conducting VOC surveys to help build a market driven differentiated strategy
  • Drives internal integration – coordinates with other functions across the company ( eg. Inside sales, Outside sales, Call centres, Service etc). To be vigilant to linking marketing plans to the key functions that will implement or execute them
  • Understanding of market segments – has a good understanding of markets under which the business operates and is able to segment the same and arrive at marketing strategies to address these segments
  • Demand Generation : Develop the strategy for and manage the marketing programs that drive awareness and product demand. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Campaigns – Manage various paid/non-paid campaigns across channels. Manage outbound email campaigns including the template designs, calls-to-action, and content used in our email sends.
  • Content Development – Build and manage a rich content/editorial calendar that attracts a qualified audience – eg. blog posts, whitepapers, ebooks, reports, webinars, infographics, etc. Develop product positioning and messaging that resonates with customers
  • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc.
  • Knowledge of digital marketing preferred.
  • Knowledge of CRM – salesforce, sugar etc. is desirable
Key Requisites
  • CRM experience is a must
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Excellent Story-boarding & story-telling skills
  • Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Excellent people management skills.
  • Strength in collaborating with cross-functional teams – sales, service, call centre, business unit heads
  • Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
  • Experience creating highly leveraged sales tools, training, and collateral.
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